Leadstar Media adds casino licence to West Virginia operation

Leadstar Media has swelled its US footprint, and has vowed to keep its foot on the accelerator, after becoming fully licensed and operational within the state of West Virginia.

As a result of gaining an igaming permit from the West Virginia Lottery, the firm will be able to partner with and promote legal online casino operators currently in the state as well as any future entities that launch their services.

This will see Leadstar provide Mountain State players with legal online casinos, offers, and information through several of the company’s US products, including Betting Apps and United Gamblers.

Eskil Kvarnström, CEO Leadstar Media, commented: “Since launching our products in the USA, we have been humbled and honoured by the tremendous growth and success as one of the leaders in the igaming affiliate industry. 

“We are pleased to announce yet another state where we are now fully licensed to operate our full vertical of igaming supplier products, all of which strictly adhere to the laws and regulations set by the governing bodies in each state they operate in.” 

The company previously only held a sports wagering license from the West Virginia Lottery, which they used to legally operate their sports betting supplier products such as Sportsbook Online and Bookies Bonuses. 

Leadstar is currently operational in 15 states, including New Jersey, New York, Pennsylvania, and Colorado, and is looking to expand further still in a bid to achieve its US ambitions.

“Obtaining our full igaming supplier licence in West Virginia is yet another major stepping stone for us in our journey of becoming the best igaming affiliate in every regulated US state,” added Kvarnström. 

“I am proud of the continuous hard work our entire US team has done to both obtain this licence and make use of it by creating the best products available for our customers in the US. 

“Although we are a company that successfully operates in different geographical markets all around the globe, we are admittedly most excited about the potential success and challenges that come with the US igaming industry. 

“We have made a strong push in the US since day one, and wholeheartedly plan on continuing our strongest efforts to become the number one affiliate in the US.”