Intress Media is adding to its US expansion after a successful Pennsylvania licensing bid follows similar moves in Michigan and New Jersey.
As a result of the approval, the affiliate marketing group has launched its new casino portal, iGamingPA.com, which will provide a combination of news, reviews, education and entertainment to the Keystone State’s gamblers.
The company will collaborate exclusively with casino brands that are licensed and regulated by the Pennsylvania Gaming Control Board in a bid to create a safe community of gamblers.
Intress is now licensed in three US states with similar, separate portals in both aforementioned jurisdictions. The firm also voiced a mission “to establish a network of localised casino affiliate websites in every regulated US state.”
Pennsylvania is the largest state by population to regulate gambling in the US, with Intress voicing eagerness to go live and access that user base.
Maryna Sokirko, Co-Founder at Intress, commented: “We are delighted to have been granted a licence to operate in the Pennsylvania gaming market – especially so soon after announcing our licences in both New Jersey and Michigan.
“I think this really does demonstrate the commitment we are making to provide players with a network of casino review portals within a regulated framework.
“Building a trusted and safe community for gamblers remains our ultimate goal and we can’t wait to expand our approach within the US market.”
Pennsylvania’s gambling operators reported a combined $429m in total revenue across all forms of gambling through July, a year-on-year uptick of 1.28 per cent from 2021’s figure of $423.65m.