Levy promises app will get ‘betr’ following North America launch

Jake Paul backed sports betting and media company Betr has launched its app, which will be available across North America. 

Found on both the Apple and Google Play store, Betr’s micro-betting app will initially be available nationwide as a free-to-play product, accessible in select states for real money betting over the coming months as it seeks to obtain licences and regulatory approvals throughout the US. 

“We are thrilled to announce the launch of the Betr app today,” said Joey Levy, Founder and CEO of Betr. “We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting. 

“While this is very much an initial version that will get considerably ‘betr’ over time, we believe the experience released today provides a glimpse into the future of sports betting in the US – an instant gratification focus to betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before.”

The app also features a reimagined user interface layer, depicting the betting markets as more intuitive multiple-choice questions, while odds are displayed in easy to understand payout multiples to simplify the sports user betting experience.

In the free-to-play experience, users can wager coins which can be redeemed for real prizes.

Alex Ursa, Head of Product at Betr, explained: “The future of the sports betting industry is finally here. What we launched today is not a sportsbook – this is something new, different, and interesting – which is what this industry needs, given every other operator in the space is essentially offering the same commoditised legacy sportsbook product. 

“Betr is also the first betting app where someone who has never bet on sports before can dive right in and enjoy the experience with no learning curve and we are excited to finally be able to share it with the world.”