LatAm ‘a major focus’ as Pariplay gains Buenos Aires city green-light

Red Rake Gaming has gained Argentine approval by the Loteria de la Ciudad de Buenos Aires for the City of Buenos Aires.

NeoGamesPariplay subsidiary has been approved as a registered supplier in the city of Buenos Aires as the supplier looks to enhance a “strong presence” within Latin America.

As the igaming aggregator and content provider looks to grow from “the strong markets of Mexico and Colombia,” the “fast-growing regulated market” in Argentina has been targeted.

“The autonomous city of Buenos Aires has a rich heritage in the industry, and it is very satisfying to have gained our first supplier licence in Argentina,” stated Adrian Bailey, Managing Director at Pariplay. 

“LatAm is a region of major focus for us, and this city in particular has great potential. We look forward to working with operators to provide players with the widest range of content available on the market, including games with special local appeal.”

The LOTBA certification comes as Pariplay loks to continue “to make waves across North America and LatAm,” and sees the provider offer operators a portfolio of content through its Fusion aggregation platform.

This comprises a suite of 14,000 titles from over 80 online casino providers and includes access to a range of gaming verticals, including sportsbook, instant games, virtual sports, poker and bingo.

The platform also allows operators to activate a set of gamification and player retention tools that can be applied across all studios and games, which include tournaments, free spins, independent bonus wallet, Spin that Wheel and Raffle Rocket. 

Jorge Morales, Director for Latin America and the Caribbean at Pariplay, noted: “Buenos Aires is one of the most dynamic cities in the whole of the Latin American region when it comes to the online gambling sector.

“This is a huge milestone for us in the region, and we look forward to forming new partnerships with local companies and being part of the success of this new regulated market.”