iSoftBet hails ‘exciting moment for both parties’ after Lady Luck link-up

Lady Luck Games has struck a deal with iSoftBet to become the latest developer added to the latter’s aggregation network, integrating the provider’s titles on its third-party gaming platform.

ISoftBet, the IGT PlayDigital subsidiary, showcases a collection of over 8,000 third-party games on its operator network, from more than 70 industry suppliers.

Lady Luck Games is the latest brand to be selected by the aggregator, bringing some of the studio’s igaming releases to iSoftBet’s domain. 

“We are thrilled to announce our new collaboration with iSoftBet,” stated Mads Jørgensen, Co-Founder and Chief Executive Officer of Lady Luck Games.

“It boasts one of the industry’s biggest aggregation platforms, as well as access to numerous key regulated markets. We look forward to a fruitful cooperation.”

These titles will include Lady Luck slots such as Beetle Bailey, The Treasures of Tizoc, Valholl: Wild Hammers, Madame Clues and Mr.Alchemister. 

Lars Kollind, Head of Business Development at iSoftBet, added: “Lady Luck Games has quickly established itself as an incredibly exciting provider of immersive slots content, and we’re proud to be able to add their products to our aggregation offering.

“It’s an exciting moment for both parties, and we can’t wait to see what we can achieve together.”

Lady Luck Games’ Chief Commercial Officer, Julian Borg-Barthet, recently spoke to CasinoBeats regarding the company’s latest slot releases as well as plans for expansion and acquisition. 

Borg-Barthet explained: “We’re still growing, organically and through more acquisitions, and we’re constantly looking for the right company with the right fit for our strategy.”