PlayStar looking to build on ‘major milestone’ New Jersey launch

4ThePlayer has continued its US expansion as it gains a transactional waiver by the New Jersey Division of Gaming Enforcement.

PlayStar is “seeing great numbers” despite it being early days, with the Gaming Innovation Group powered online casino making its long awaited debut in the New Jersey igaming ecosystem.

This comes after PlayStar entered into a multi-year agreement with Ocean Casino Resort In February 2021, with the GiG alliance based on a revenue share model and having a minimum duration of four years.

The brand has said that it is “looking to capitalise” on the consistently growing region, with GiG, through its platform provision, looking to “power expansion for those with digital aspirations”.

“From the beginning of our agreement, we at GiG have been impressed with the extremely strong product vision at PlayStar, backed by what is a very experienced industry team,” commented Richard Brown, Chief Executive Officer of GiG. 

“We’re delighted that our technology has played a central role in the New Jersey launch, and can be proud that, as PlayStar establishes themselves as a strong and innovative igaming brand in the US, the success of our partnership will further demonstrate and drive our ambition to be the platform partner of choice for operators in regulated markets.”

PlayStar has set an ambition of providing “an online casino experience like no other to players in regulated US states,” which it’s noted will be driven by “personalisation, engagement and exemplary customer service”.

Earlier in the year, Adam Noble, group Co-Founder and Chief Business Development Officer, revealed that Pennsylvania is expected to follow this development courtesy of a market access agreement with Caesars Entertainment.

Per Hellberg, CEO of PlayStar, said: “There has been a tremendous amount of work put into getting this far, and to now be live in New Jersey is a major milestone. 

“Of course, to have a great product you need a great platform and we’re very pleased with how the GiG platform has helped to bring our product vision alive. It’s only early days, but we’re seeing great numbers and confident we can build on that as we ramp up in New Jersey.”