Paysafe has entered its 23rd US jurisdiction with its online payments and affiliate marketing solutions now optimising player conversions for multiple sportsbooks in Kansas.

The move sees the group supporting multiple online sportsbooks in the state with players’ credit and debit card deposits plus ACH payments.

Elsewhere, its marketing technology and services provider Income Access is powering the affiliate marketing programs of several igaming brands in the region.

Caesars, DraftKings and PointsBet have all extended longstanding payments partnerships into Kansas, with the group also supporting player acquisition for Kansas-facing operators using the affiliate marketing channel. 

The affiliate software of Paysafe’s Income Access is being used to track, manage and optimise the programs of several brands in the new Kansas market, including Caesars Entertainment’s Caesars Sportsbook.

Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to continue our 2022 North American expansion by entering Kansas, the newest regulated US igaming market. 

“We look forward to using our payment solutions and affiliate marketing technology to help operators in Kansas establish their brands by acquiring new players and retaining them, to also ensure the wider market’s growth.”  

With Kansas going live this month with online and retail sports-betting in time for the 2022 NFL season’s kickoff, the market becomes the 23rd US state or jurisdiction where Paysafe has a presence supporting operators with payments. 

The Midwestern state, which BetKansas forecast will generate $1.78bn in first-year sports-betting revenue, is highlighted as just the latest North American igaming milestone for Paysafe after entering New York, Louisiana, Oregon, Ontario, and Arkansas, so far this year.