GAN has signalled the launch of its fresh sports wagering solution at Mississippi’s Island View Casino ahead of an anticipated wave of similar moves throughout 2023.
GAN Sports, a platform based on Coolbet tech that has been adapted for the US B2B market, is lauded by the group as “the most innovative sports experience available on-property anywhere in the US today”.
“We selected GAN for the quality of their sports betting technology and managed trading services following our evaluation of all major potential suppliers,” noted Steve Hendricks, Vice President of Operations of Island View Casino Resort.
“GAN has now brought to our patrons an exciting new on-property sports betting experience enabled by their modern technology and market-leading user interface design greatly encouraging our patrons to construct high-margin multi-stage parlay bets as well as traditional single-game wagers.”
This week’s launch of retail sports betting across twenty Internet-connected kiosks will shortly be complemented by the ‘Bet the V’ mobile sportsbook.
This mobile solution is enabled by GAN’s GameSTACK player account management system for omnichannel sports betting via retail kiosks or personal mobile devices while on-property.
Furthermore, the group will also provide marketing and customer services, in addition to boasting the potential to add mobile sports betting and igaming if supporting legislation emerges in the future.
Dermot Smurfit, President & Chief Executive Officer of GAN, commented: “We are greatly encouraged by the sales momentum for our omnichannel sports betting technology and managed trading services solution, and anticipate a high-margin financial contribution as the economics of B2B sports technology provision is highly favourable and incremental to our existing B2B offerings.
“The entire GAN team is excited to partner with Island View Casino Resort and deliver our complete enterprise solution of on-property GAN Sports, PAM and the omnichannel iBridge Framework for linking loyalty programs.
“We look forward to driving the future growth of their existing sportsbook business and increasing the proportion of our B2B revenues derived from US sports betting as we scale this new B2B revenue stream.”