GameCo & Green Jade look ‘to dominate’ following business merger

GameCo and Green Jade Games are looking to “dominate the emerging category of differentiated games” after the pair detailed a definitive agreement to merge.

The combined entity, which is targeting the “next generation of regulated igaming players,” will proceed under the moniker of Green Jade Group.

Robert Montgomery, Chair of Green Jade Group said, “Green Jade and GameCo are together a great strategic fit. Both companies have respectively trailblazed a new way of looking at casino games and have established a strong reputation for producing really amazing content. 

“I am proud of everything we have achieved so far at GameCo, and I am confident this merger will propel the new group to the next level.”

The enlarged company is aiming to “offer the most comprehensive portfolio of content focused on higher LTV and new players,” which includes slots, table games, crash games, and arcade games.

Furthermore, it is also hoped that this move will enable the group to scale rapidly across an array of global markets, with North American and Europe cited as prime targets.

The group will feature Jesper Kärrbrink leading the combined entity as CEO and Montgomery as Chair, with Benedict McDonagh taking on the role of COO and leading European business.

“We have followed GameCo for quite some time and we are big fans of what the company has achieved to date and I’m confident that together we are going to create unstoppable momentum with some very exciting times ahead,” Kärrbrink noted. 

Green Jade Group combines the expertise of five internal game production teams, has its own proprietary RGS, five major aggregator integrations and enables access to over 600 casinos.