The Mill Adventure to bolster CRM marketing via Optimove alliance

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Optimove has been selected by The Mill Adventure to scale real time personalised CRM marketing and execute such campaigns across its operator portfolio.

The latter has noted that the alliance comes as the firm looks to maintain a “strategic investment” in permitting its operators to “enhance marketing opportunities”.

This partnership, which joint clients will begin to see come to fruition in the coming weeks, aims to boost the gaming platform operators’ ability to react to individual players’ actions by tailoring messages and offers across multiple channels.

“Our mission is to provide operators with world-class, innovative tools to stay ahead of the curve, so partnering with Optimove was a natural step,” explained Dario Arruda, The Mill Adventure Co-Founder & CEO. 

“Today’s rapidly evolving market dictates operators’ need to focus on long-term relationships and retention. We’re thrilled to offer our operators unparalleled multichannel CRM marketing capabilities that will empower them to personalise customer journeys at scale, ensuring each player gets maximum value from every interaction.”

The Mill Adventure’s portfolio of operators, said optimove, will gain “several additional vital capabilities,” such as the ability to utilise multiple real time data points in a bid to create a “comprehensive” single customer view.

Furthermore, multichannel personalisation and orchestration will enable the delivery of “hundreds of campaigns seamlessly,” with the uplift of each campaign, journey and strategy to be measured with an aim of optimising performance.

“We’re delighted to join forces with The Mill Adventure as the CRM marketing solution for their operator portfolio,” commented Dan de Souza, Director of Partnerships at Optimove

“In today’s market, a customer-led marketing approach is no longer a luxury; it’s the single most important component for any brand’s long-term success. 

“The highest level of customer-led marketing can only be achieved with AI-mapped CRM journeys. The Mill Adventure’s operators will now be able to fulfil their goal of orchestrating hyper-personalised communications with hundreds of segments, significantly scaling personalisation and inevitably leading to enhanced business performance.”