Bragg Gaming has lauded Betnation as an “exciting new brand” as the studio joins forces with the Netherlands brand.
As part of the agreement, Bragg will go live via its Player Account Management platform that includes the firm’s portfolio of games developed by its in-house studios, alongside exclusive partners.
Chris Looney, Chief Commercial Officer at Bragg Gaming Group, said: “Betnation is an exciting new brand and has been a perfect partner to showcase the strength of Bragg’s expertise in getting new operators off the ground swiftly and seamlessly.
“We have no doubt that it will become one of the leading players in the Dutch industry.”
One of Europe’s newer regulated territories, Bragg’s early inroads in the Netherlands have been significant and aligns with its recent internal and global development. Moreover, this partnership, Bragg stated, maintains the company’s growth in a sector that is reported to be worth over $200m (€185m).
Robert Schouten, Managing Director at Betnation.nl, added: “Working with Bragg has been a delight and its powerful solutions have helped make our launch one to be proud of.
“Betnation has lofty ambitions in the Netherlands and we have been able to get off to a great start with a high-quality array of content which is of huge value in attracting and retaining new traffic.”
This partnership comes a week after Brag inked a three-year licensing agreement with Sega Sammy Creation, a move that saw the former gain exclusive rights to distribute select titles from SSC’s portfolio to igaming operators in the USA, UK and other global markets.
All titles developed using SSC’s intellectual property will join the ‘powered by Bragg’ library of exclusive slot titles from partner studios.