to integrate automation and gamification on 888AFRICA

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Gamification and real time CRM automation solutions provider has confirmed the formation of a new partnership with 888AFRICA. Under the terms of the collaboration, it will integrate its CRM automation and gamification solution on to the operator’s consumer brand, 888bet. 

In combination with CRM automation capabilities, said in a statement that it will “aim to take 888bet to new levels of efficiency”. The firm offers what it describes as a “gamified journey”, in which players are offered incentives that keep them motivated to become better players and win big.

Founded in March 2022, 888AFRICA licenses 888 Holdings’ betting and gaming brands with an ambition to expand across Africa’s regulated online markets. It is currently live for players in Kenya, Tanzania, Mozambique and Zambia.

Operated via a third-party technology platform, 888bet combines the 888 brand with locally relevant products, features and content, and is available in Swahili, English and Portuguese.

Yuval Mechoullam, Co-Founder and Chief Business Development Officer of, said: “This is an exciting and historic moment in the world of igaming, and we couldn’t be prouder to be part of it. 

“On this new mission, will be supporting 888AFRICA with the full power of our CRM automation and gamification solution, to make the operation as seamless and effective as possible, ensuring success on all fronts.”

Christopher Coyne, CEO of 888AFRICA, added: “With its leading CRM and customer engagement tools, is the perfect partner to enhance our offer and help us to build long-term brand loyalty.

“This will be critical as we continue to roll out across the continent. We look forward to working with Yuval and the team in the months and years ahead.”