Kindred partners with EPIC as journey towards zero suffers setback


Kindred Group’s share of revenue from high-risk players has increased half a percentage point quarter-on-quarter, with improvement effects after interventions down more than two per cent over the same stage.

Subsequently, the company has acknowledged that “reaching the ambition by the end of the fourth quarter next year is challenging,” but that the firm “remains fully dedicated” to achieving this.

The former closed Q3 at 3.8 per cent, which is up from Q1 and Q2’s 3.3 per cent but down from 2021’s closing quarter which sat at four per cent.

The company also revealed that improvement effects after interventions dropped to 82.6 per cent, which comes after two consecutive increases were witnessed from Q4’s 79.2 per cent to to 83.1 per cent and 84.7 per cent through Q1 and Q2 2022.

The online gambling group has noted that “efforts have been placed on further developing automated technological solutions to detect and engage with customers at risk”.

In addition to striking an alliance with EPIC Risk management in a bid to propel early interventions, the group has also identified “four critical areas to keep working on”.

This includes shortening the time from detection to intervention; continued investment in and collaboration with researchers; ensuring control tools are visible, understood and used in the right way and improving transparency and knowledge.

”We have not seen a desired sequential development this quarter, however we have taken significant steps forward since launching our ambition in 2021,” commented Henrik Tjärnström, CEO Kindred Group. 

“We have strengthened internal processes and aligned operations to continue our journey towards zero revenue from harmful gambling. We will continue to improve our technology and processes so that we increase our efficiency and speed in detecting and engaging with customers at risk.”

Furthermore, Kindred is also looking to ensure that manual interventions are better placed and motivate customers into healthier betting behaviour after partnering with EPIC Risk Management.

To achieve such a goal the group cited the “extensive knowledge and lived experience” offered by the gambling harm minimisation firm.

“I am delighted to be renewing and extending our partnership with Kindred over the next three years,” stated Dan Spencer, Director of Safer Gambling of EPIC Risk Management.

“Kindred were the first operator that we worked with, and they continue to show their commitment towards player protection by placing value in lived experience voices. 

“Kindred have shown great ambition in reducing revenue from high-risk players and this partnership will ensure that EPIC remain part of that journey by providing industry leading consultation services.”

Tjärnström: added: “We are on a long-term journey and our commitment goes beyond the end of 2023, but collaborations here and now like the one with EPIC are crucial for our future progress. 

“They provide unique insights from which we can learn the best approach to manage gambling related harm from an individual perspective. We have always emphasised how important our work with stakeholders from research, treatment centers, and lived experience is. 

“The collaboration with EPIC continues to highlight how these collaborations can help us reach our customers in a better way. I am grateful and proud to have this long-term collaboration with EPIC Risk Management.”