Casino and sportsbook platform provider Soft2Bet, responsible for such brands as Betinia and Yoyocasino, has forged a new collaboration this week with live casino studio OnAir Entertainment.
The studio has developed its own digital branding technology which allows top tier operators such as Soft2Bet to offer a unique immersive experience for their players.
Under the terms of the agreement Soft2Bet will not only be able to offer new live experiences for OnAir Entertainment’s immense portfolio but will see the creation of five branded roulette tables for some of the operator’s biggest brands, giving customers the “optimal live casino experience”.
In a statement, Soft2Bet noted: “Founded in 2020, OnAir Entertainment has proven to deliver thrilling products and a promising roadmap, with the company’s digital branding solution allowing the studio to position itself amongst other tier-one providers and produce key results for partners.”
Daniel Mitton, Soft2Bet’s Director of Gaming, said: “One of our key objectives as a company is to lead the way in our diverse and high-quality product offering, by incorporating OnAir Entertainment’s immersive live casino content we are further proving that player experience is at the heart of our business. Now that we are live, we are excited for the product to speak for itself.”
Simon Field, Commercial Director at OnAir Entertainment, added: “We’re delighted to have agreed a deal with a leading platform provider like Soft2Bet. The company’s revamped platform is truly a sensational home for casino games. We can’t wait for our top-notch live casino games to be integrated and provide more players with an engaging and unique experience.”