“The Netherlands represents a key market for us,” proclaimed Eelco Paul ten Broeke, Country Manager at ComeOn, after going live in the country alongside Bragg Gaming Group.

This saw the igaming and sports betting operator group, which boasts an array of brands in a burgeoning portfolio, go live with its flagship entity, ComeOn.nl, at the end of October. 

Chris Looney, Chief Commercial Officer at Bragg, said: “ComeOn is a leading international casino brand that is well known for providing online players in multiple markets with a great gaming entertainment experience. 

“We are pleased to see the relationship go from strength to strength with such a highly regarded operator to address a market where we have already achieved strong early success.”

The operator is utilising Bragg’s PAM igaming platform including the Bragg Hub distribution offering and FUZE promotional tools, which are complemented by player and payment management, customer relationship management, content management services and integrations with all Dutch-specific entities and databases required by the market’s regulatory framework.

Furthermore, ComeOn players within the country will also gain access to Bragg’s online slots and live casino games, as well as proprietary games and exclusive content from partner studios.

Additionally, the Bragg-powered package also manages all marketing services, including the segmentation, conversion, retention and reactivation of players.

“The Netherlands represents a key market for us in which we have joined forces with Bragg,” commented Eelco Paul ten Broeke, Country Manager at ComeOn.

“As we saw with our exceptional start of operations, by working with Bragg’s experienced team and technology we are favourably positioned to stand out in the market and to continue to grow as we deliver stand-out brand experiences in a safe gaming environment to the Dutch player. 

“We operate to high standards at ComeOn.nl so it’s perfect for us to partner with a supplier that holds similar values as us. Bragg’s PAM provides a comprehensive and efficient springboard for our Dutch business which will only add further diversity and depth to our brand offering.”