Playtech continues Italian poker expansion via Lottomatica integration

Lottomatica has signed an agreement with Playtech to be integrated into the gambling firm’s ipoker Italian network.

Following the launch of earlier this year, the addition of Lottomatica strengthens Playtech’s ipoker roster and makes the former’s platform available to players in the region. 

“We’re very proud to be welcoming one of the most established brands in the Italian market to the ipoker network,” explained Marat Koss, VP of Interactive Gaming at Playtech.

“Our Italian network is enjoying significant expansion this year, and we believe Lottomatica’s decision to choose Playtech as its new provider reflects our commitment to the Italian market, our poker product and network, and of course the wider vertical.

“We are looking forward to a long and successful partnership with one of Italy’s biggest operators.”

Already renowned in Italy, Lottomatica, which forms part of the Gamenet Group, has over the past two years ranked in the top five poker operators in the country. 

Alessandro Fiumara, Managing Director Betting & Digital Italy at Lottomatica, added: “We are delighted to be partnering with Playtech and joining the largest ipoker network in Italy. With a long history of investment in and expansion of the poker market in Italy and worldwide, we firmly believe Playtech’s ambition and long-term vision for poker makes them the ideal choice of provider. 

“With over 50 years of experience between us, Playtech and Lottomatica are a natural partnership, and everyone here is very much looking forward to continuing to develop our business together.”