Reloaded Gaming seeking US uptick via exclusive Pariplay alliance


Reloaded Gaming has elaborated on a ”great opportunity” to swell US-based output after the igaming developer signed an exclusive content agreement with Pariplay.

This will see the NeoGames subsidiary welcome the latest addition to the Fusion aggregation platform, which will see the catalogue be rolled-out on a global basis, including the five US states that Pariplay is licensed in and which is causing much optimism for Reloaded.

“The Ignite program provides us with a great opportunity to get our games in front of players across the United States, through Pariplay’s partnerships with a host of leading operators,” noted Robert Skogh, CEO at Reloaded Gaming. 

“We are excited to see how our dedicated approach in delivering entertaining mobile-first slots content resonates with players across regulated states. I am certain this unique deal will help to accelerate our growth significantly.”

In addition to the integration aspect, the studio will also gain the ability to create games through Pariplay’s turnkey development framework, with any potential launches to also be supported by a suite of engagement solutions that have been designed to heighten player value.

It is hoped that the addition of Reloaded to the Ignite program will “significantly boost the developer’s reach”, while also adding value to Pariplay’s content offering. 

The latter recently gained approval to become a supplier in Connecticut, which added to licences already gained in Pennsylvania, Michigan, West Virginia and New Jersey. 

Furthermore, the company’s footprint also extends further north via Alberta and Ontario, with Pariplay vowing that it will “soon be available in five other Canadian provinces”.

Callum Harris, Director of Partnership at Pariplay, explained: “As our presence in the United States continues to expand at a rapid rate, we are always on the lookout for games studios that can add a unique element to Pariplay’s Ignite program offering.

“Reloaded Gaming’s wide-ranging slots catalogue contains every element that a player could wish for, from land-based classics to more modern feature-rich titles that have been proven to be successful in markets worldwide.

“It is fantastic to have signed Reloaded as an Ignite partner on an exclusive basis and we look forward to entertaining players right across the US as we continue to grow together.”