Roc Nation has inked an agreement with SL Green and Caesars Entertainment as the Jay-Z founded agency aims to develop a gaming facility in Times Square

As part of the three-way collaboration, the partnership will aim to deliver a plan to revitalise Time Square by partnering with neighbourhood organisations to “re-imagine” programming in the district’s famous “bow tie”. This is set to include a “state-of-the-art” gaming facility at 1515 Broadway. 

Shawn “Jay-Z” Carter, explained: “New York is a beacon, the epicentre of culture. We have the opportunity to create a destination at the heart of Times Square, the true crossroads of the world.

“My partnership with SL Green and Caesars, this coalition, has all the promise and commitment to economic opportunity, growth and enrichment for the community, and everyone who visits the Empire State.”

The new gaming facility, named Caesars Palace Times Square is said to provide “billions” in tax revenue to New York city and state. It will also, allegedly, accelerate New York’s economic recovery via strategic partnerships with area businesses utilising Caesars Rewards, a loyalty program that include 65m users. 

Tom Reeg, CEO of Caesars Entertainment, explained: “We are thrilled to have Roc Nation and Jay-Z join our partnership to bring Caesars Palace to Times Square. They are one of the most pioneering entertainment groups in the world, with New York embedded in their DNA.

“Times Square has been the heartbeat of American Entertainment for over a century. Through our shared vision, we will build a world-class destination specifically designed to complement and elevate today’s Times Square experience, ensuring it remains a magnet for visitors and a hub of creativity for years to come.”

Adding to Carter & Reeg, Marc Holliday, Chair & CEO of SL Green, concluded: “There’s no better partner than Jay-Z and Roc Nation to help Caesars Palace Times Square ensure that Times Square remains a global entertainment hub and an economic engine for New York.

“Together, we will bring the nearly 130m annual pedestrians a stronger and more exciting Times Square to visit, reunifying the bow tie around a new set of innovative programming that will appeal to New Yorkers and tourists.”