Relax Gaming inks SmartSoft deal to bolster Powered By partners

Relax Gaming has strengthened its Powered By Relax platform via an agreement with games developer SmartSoft Gaming.

Relax Gaming has strengthened its Powered By Relax platform via an agreement with games developer SmartSoft Gaming

The partnership with the Georgian founded firm will see SmartSoft gain access to Relax’s Powered By platform, which will allow the former to “elevate” its JetX non-traditional game, released in 2018, into a mainstream for casino operators. 

Shelley Hannah, Director of Casino Products at Relax Gaming, commented: “With a strong reputation as a supplier of unique content, we’re delighted to add SmartSoft as the latest Powered By Relax partner. The company will help elevate our game portfolio, especially with the flagship game JetX which has proved to be a massive hit amongst players.

“The deal rounds up a fantastic year for our Powered By Relax program, which saw us draw up deals with numerous exciting new partners. Through a simple integration and reaching a larger captive audience, we’re able to provide high-quality games to players worldwide.”

The developer’s offering includes an array of games and slots, as well as virtual casino content, all of which are equipped with design and gamification elements that are said to enhance the player’s experience.

The latest games studio to benefit from Relax Gaming’s speed-to-market while also acting  as a certified software provider to licensed operators in Malta, Romania, Colombia, Italy, Croatia, Sweden and Netherlands

Guram Gotsadze, CEO of Smartsoft, added: “We’re excited to announce our partnership with Relax Gaming, one of the leading players in the igaming industry. 

“This deal is a great opportunity to bring our exciting content to players all over the world, and we are looking forward to a fruitful cooperation.”

Continuing a fast-pace to the new year, Relax’s latest partnership comes off the back of its expansion in Greece earlier this week, a region it lauded as having “such a huge potential for growth in the online casino sphere”. 

Relax noted that it had been “closely monitoring the country’s growing igaming presence following the Hellenic Gaming Commission’s move to a new online gambling licensing system in 2021”.