Betsson bolsters content offering with Bragg Gaming integration

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Bragg Gaming has secured its latest distribution agreement with Betsson Group, agreeing to host its titles with the latter’s online casino brands via its remote game server. 

Under the terms of the agreement, Bragg Gaming’s complete catalogue of igaming content, from both in-house and partner studios, will reach the player bases of over 20 brands under the Betsson Group banner. 

Lara Falzon, President and Chief Operating Officer at Bragg, commented: “An operator that offers over 20 of the online industry’s most popular brands, Betsson Group is a considerable partner to ally ourselves with.

“We’re delighted to announce the news and especially so as we have much more to reveal throughout the year as we place our content in front of a wider and more diverse global player base.”

Included as a part of its content offering, slots from Bragg’s proprietary studios will become available to Betsson platforms across the world, with games such as Atomic Slot Lab’s Dreamy Genie and Sea of Plenty by Indigo Magic. 

Karl Schranz, Director of Gaming at Betsson Group, added: “Betsson Group lives by its vision to provide the best customer experience in the industry and we can’t do that without an ever-evolving offering of quality games at our disposal.

“Partnering with Bragg gives us exactly what we need to align with that goal and we’re thoroughly looking forward to rolling their content out to players across our brands.”

This move adds to a busy month for Bragg Gaming, after recently focusing on European expansion after debuting in the Belgian market with Superbet Group brand Napoleon