Bragg Gaming has added a fresh jurisdiction to its burgeoning roster after Belgium became the group’s latest European market entry in partnership with Napoleon Sports and Casino.
This will see the igaming group take its range of igaming content live with the Superbet Group brand, with Bragg looking to establish a strong profile among Belgian players. The company’s entry into the region follows licence acquisition being received last year.
Philippe Joos, CPO at Napoleon Sports and Casino, noted: “Bragg’s reputation in igaming is renowned and its provision goes from strength to strength, so this partnership is a natural fit for an innovative and forward-looking operator like Napoleon Sports and Casino.
“We are on a mission to provide our players with the most thrilling and responsible entertainment in a safe and protected environment. This collaboration fits perfectly with that goal as we’ll be able to provide titles that speak for themselves in terms of quality and we’re confident our players will see that too.”
The online casino market in Belgium was estimated to be worth $395m in 2022 according to H2 Gambling Capital and, Bragg noted, represents further opportunity to drive growth in a number of key regions.
“It’s always exciting to go live in a new jurisdiction, and particularly so when it’s with a market leader like Napoleon Sports and Casino,” stated Lara Falzon, President and Chief Operating Officer at Bragg Gaming.
“We’re proud to continue to deliver on our new market expansion strategy, and it is a testament to the hard work of our teams and the quality of our product offering that we can align with so many at the forefront of the industry. I look forward to a fruitful relationship with Napoleon Sports and Casino as we roll out our exclusive content in Belgium.”