Enteractive selects BetCity to deliver Dutch reactivation campaigns


Rentention services provider Enteractive has been selected by BetCity to deliver reactivation campaigns in the regulated Dutch market. 

Enteractive’s campaigns will be focused on increasing player retention and loyalty for the BetCity.nl brand, part of Entain, using the firm’s proprietary (Re)Activation Cloud technology platform. 

This, according to the firm, will allow for a “fast and seamless integration” of selected player databases, with native-speaking sales agents able to engage players in each market with real-human one-to-one outreach. 

Francesca Raniolo, Senior Business Development Executive at Enteractive, explained: “We’re thrilled to be working with BetCity, an innovative and exciting brand, as they continue to grow in the lucrative Dutch marketplace. 

“With the untapped potential of lapsed player accounts and the positive response we are receiving from the players, Enteractive is looking forward to making a considerable difference in active player revenues.” 

Headquartered in Amsterdam, BetCity was one of the first online casinos to receive a licence from the KSA, the Dutch Gaming and Gambling Authority, in October 2021. Since then, the firm has achieved around a 20 per cent market share by early 2022 in the Dutch igaming sector and was acquired by Entain last year. 

Robert Kooiman, Marketing Director at BetCity, added: “We’re delighted to join forces with Enteractive, giving us the edge over competitors in the Dutch sector. Enteractive’s personalised one-to-one solutions enable us to grow the relationship with our players and ensure that we’re the responsible choice for players. 

“To generate revenues from previously dormant segments only anticipates a long-term fruitful relationship.”