Anaxi has teamed-up with Caesars Sportsbook & Casino in a partnership that will deliver Aristocrat’s digital content to an array of North American markets.
The will see the Aristocrat online real money gaming business integrate a series of “iconic titles and brands” under the terms of the strategic partnership. A consistent line of titles will be taken to Caesars throughout the year.
Currently, the operator’s North American online casino presence currently stretches across New Jersey, Michigan, Pennsylvania, West Virginia and Ontario.
“World-class content is synonymous with Aristocrat, and we’re excited to be an early adopter of the Aristocrat content with Anaxi,” said Matt Sunderland, SVP of iGaming at Caesars Sportsbook & Casino.
“Coupling this new content with our exciting and innovative platform will provide players with the best experience available in the industry.”
In February 2022, Aristocrat announced that it would be establishing a combined online real money gaming and customer experience solutions business, and, eight months later, announced Anaxi as the new name and brand ahead of a G2E Las Vegas launch.
The creation of a dedicated online RMG segment saw Anaxi become the third business segment within the group, sitting alongside Aristocrat Gaming and the Pixel United mobile-first publishing business.
“Our commitment to both guest and operator entertainment experiences are at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry innovations forward,” added Cath Burns, Executive Vice President of Anaxi.
“We are excited for this collaboration as Anaxi brings iconic titles to the Caesars empire.”
