FunFair Games to close as ‘challenging market’ sees funding stopped

FunFair Games is to officially close down this week after it was confirmed that parent company, FunFair Technologies, has pulled its funding of the games supplier.

In a social media post, Mark McGinley confirmed that the decision had been made “due to challenging conditions in a challenging market”.

The company launched FunFair Games in early 2021, with the studio subsequently labelling itself as “bringing a new genre of multiplayer games to a new generation of gamblers”. 

Furthermore, ahead of last month’s ICE London conference, FunFair Games also unveiled a revamped image with an aim of modernising the company’s brand identity. 

This, it was said, formed “an important step in a bigger strategic push” amid much optimism of delivering a host of fresh concepts and content in what was often billed as a non-traditional gaming format. 

In confirming the closure, McGinley wrote: “I’d like to take this opportunity to thank Lloyd Purser & Jeremy Longley for the opportunity and to the wider FunFair Games team who we’re a pleasure and delight to work with and who worked tirelessly throughout to drive positive change.

“I’d also like to say a special thank you to business partners, operators and industry friends and colleagues who worked with us and supported us each step of the way.”