IGT modernises casino loyalty club prizing with Gift & Go

Two people exchanging a gift
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IGT is modernising its casino loyalty club prizing system via an agreement with Gift & Go, providing its casino operator partners with an on-demand gifting technology platform.

Through the deal, Gift & Go’s platform will be added to the IGT Advantage casino management system, giving operators an option to add the offering to their slot machines’ service window or secondary display via IGT’s M5 content management technology.

Jon Reuben, Gift & Go Co-CEO, noted: “Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT Advantage casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate.

“The proven Gift & Go platform helps casino operators maximise player retention and replace legacy processes with automation, personalisation and convenience that players genuinely appreciate.”

IGT stated Gift & Go will allow players to “conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business”.

“IGT’s agreement with Gift & Go can provide incremental value to our IGT Advantage system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs,” commented Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments. 

“We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labour requirements and capital allocations through a convenient and modern experience for their guests.”

Earlier this month, IGT agreed to a multi-year deal with Graton Resort & Casino to support cashless gaming at the California location via its Resort Wallet and IGTPay solutions.