Pragmatic Play has gained “another important step” in achieving Latin American ambitions after securing a single vertical integration agreement with FullReto.

This will see the Colombian online sports betting and igaming operator swell its content roster with the addition of the supplier’s range of slots content.

Andrés Tamayo, General Manager at FullReto, noted: “Pragmatic Play is a global leader of slots content and have several of the top games in Colombia, so we’re honoured to be able to partner with them and bring their iconic titles to our players. We’re very eager to see these games played by our customers.”

Under the terms of the deal, the online casino developer will integrate “a wide range” of games with FullReto, which will include titles such as Gates of Olympus,  Sugar Rush, The Knight King and Big Bass – Keeping it Reel. 

This latest partnership marks the latest in a string of commercial tie-ups as Pragmatic Play looks to maintain ambition of continued expansion across the continent. FullReto follows similar such deals alongside Dinastia, MiCasino, SA Esportes and Jacare.Bet.

“We’re excited to be partnering with FullReto and providing one of our most prominent vertical to the Colombian market,” stated Victor Arias, Vice President of Latin American Operations at Pragmatic Play.

“Our presence in the Latin American region continues to grow, and I’d like to thank FullReto for their support. We’re proud to bring Pragmatic Play content to more Colombian partners and we’re looking forward to yet another successful LatAm partnership.”