Sisal provides growth in ‘hugely important’ Italian market for Play’n GO


Play’n GO has hailed a “hugely excited” collaboration that has seen the online casino content developer extend its reach on the Italian gaming scene after teaming-up with Sisal.

This will see the studio take a selection of its titles live with the operator in “a hugely important market,” with this latest alliance, that swells the group’s network to ten in the country, said to represent a “huge milestone for regulated gaming in the region”.

Under the terms of the agreement, Sisal players will be able to access Play’n GO’s flagship Book of Dead title, as well as Tower Quest. Additional titles will be available in the coming weeks.

This latest launch is hailed as strengthening the supplier’s “already fruitful partnership” with Flutter Entertainment, which finalised the purchase of the online gaming operator for £1.62bn in August 2022.

Emilie Zamponi, Regional Director for Southern Europe and Latin America at Play’n GO said: “Our partnership with Sisal is a hugely exciting one for Play’n GO as it further cements our position as the leading casino entertainment provider in the Italian region.

“This announcement means that Play’n GO now has formal partnerships with the 10 leading operators in Italy, one of the biggest gambling markets in the world. We are very much looking forward to working with Sisal to provide a safe, exciting gaming experience for their players.”

Earlier in the week, Play’n Go praised “another major step” after adding Spanish certification to the Swedish and Connecticut regulatory green-lights issued earlier in the year.