Soft2Bet, Aristocrat, BETER: on the move

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With comings and goings commonplace across the industry, Soft2Bet, Aristocrat Leisure and BETER are among those to have bolstered their teams with key hires.


Soft2Bet has appointed Damian Finan as Director of VIP and Sales, bringing in over 15 years of gaming experience.

Finan’s previous roles include VIP Management with PokerStars and leading Genesis Global’s VIP department. 

He is tasked with building upon Soft2Bet’s growth and producing a VIP and Sales strategy to elevate the company’s status.

Finan remarked: “I’m pleased to be given this opportunity to step into a leading role in a company as dynamic and forward-thinking as Soft2Bet. It’s an exciting time for the company and I am equally excited to help push it to the next level.”

Aristocrat Leisure

Aristocrat Leisure has added Jennifer Aument to its board as a Non-Executive Director, citing international industry experience.

Aument brings over 25 years of experience in the development, delivery and operations of major infrastructure assets to Aristocrat. 

She also has experience in both Australian and US publicly traded companies, having most recently served as Chief Executive of consulting firm AECOM.

Aristocrat Chairman, Neil Chatfield, said: “I am delighted that Jennifer has agreed to join the Aristocrat board. Jennifer has a particular understanding of US and Australian environments, the complexities of supply chains and the delivery of major projects, and is a thought leader in the use of consumer digital technology. Jennifer also brings strong government relations and public affairs capabilities. 

“Jennifer is an impressive, people-oriented business leader, with a track record of active community engagement. I am pleased to welcome Jennifer to Aristocrat and look forward to her contribution to our ongoing success.”

Marker Trax

Marker Trax has hired Val Apoderado as Vice President of IT Operations and Engineering.

Joining in February, Apoderado will be tasked with planning and executing all technical operations and quality assurance initiatives. He will also advise on all processes, systems, and data issues alongside the ongoing product performance and enhancement.

Marker Trax President, Charlie Skinner, stated: “The crux of our success is managing and tracking customers’ credit activities, and having robust, secure, and regulatory-compliant systems in place to manage that data is of paramount importance.

“With Val leading these focused efforts, we’re taking another step forward in our industry-leading position in the cashless credit gaming sector.”


BETER Live has named Edvardas Sadovskis as Chief Product Officer.

With more than a decade of experience, Sadovskis joins BETER Live from BetGames, where he rose from Studio Coordinator to Head of Product for Betgames & Showgames over ten years, working across various teams from studio to customer service, business development and product. 

As Chief Product Officer, Sadovskis will oversee the product roadmap, manage product teams and ensure live content meets and exceeds operator and player expectations.

Anna Vikmane, Director at BETER Live, said: “I am delighted to welcome Edvardas to the team and for him to take charge of our product teams and roadmaps. Given his extensive knowledge and passion for sports and games of chance, Edvardas is an ideal fit not only for the Live Casino business unit but also for the whole BETER company.

“I have no doubt that his expertise will lead to the development of exciting new products in the near future.”


GeoComply has appointed cybercrime expert and former US Secret Service Special Agent Michael Dawson as a Law Enforcement Liaison.

Joining GeoComply’s Risk Services team, Dawson previously spent over 23 years with the Secret Service, becoming a leading investigator of cybercrime, fraud, and money laundering related to cryptocurrencies.

“While automating fraud alerts is a big part of what we do to protect our customers, we have found that machines still don’t learn as fast as fraud evolves,” said GeoComply’s Director of Risk Services, Danny DiRienzo.

“Our fraud-fighting capabilities are therefore rooted in a blend of human analysis meshed with the very best that data science can provide.”

Dawson commented: “This feels like such a good fit for me because it allows me to continue the fight against fraud using GeoComply’s cutting-edge technology. Geolocation is such an effective tool. If more of the banks and platforms I helped had used GeoComply, it would have made investigations a lot simpler and the life of the criminals a lot harder.”