EveryMatrix has gained approval from the Malta Gaming Authority for its JackpotEngine gamification solution that the company says has “shown exceptional uplift in game rounds” during testing.
The offering, which provides the ability to add a configurable jackpot layer to any game, has now been cleared for potential integration with “hundreds of Malta-licensed brands”.
Supplied by the group’s CasinoEngine platform, a jackpot management system permits operators to create, configure and control jackpots for any selection of games across any casino vertical.
This, EveryMatrix said, is intended to boost acquisition and retention rates, while also developing an incentive for users to remain loyal to drive lifetime value.
Stian Enger, Head of CasinoEngine, EveryMatrix, said: “The testing we’ve done in the first phase of release has shown exceptional uplift in game rounds, session times and bet size so we’re confident JackpotEngine will be a game changer.
“I’m delighted with the MGA approval and this will significantly boost the product’s roll out in the months to come.”
A comparison of game session metrics for two customers examining games before and after they were assigned a JackpotEngine powered jackpot is said to have demonstrated that the number of rounds per session increased 25 per cent and 11 per cent, with the average bet amount up 30 per cent and 50 per cent.
Operators have control over the selection of games where a jackpot is offered as well as player segmentation, winning probability, seed amounts, winning cap, contribution distribution, and the split of contribution funding between operators and players, while also accessing real-time monitoring and reporting of jackpot transactions.