EveryMatrix to accelerate BetKing’s casino growth via new partnership

EveryMatrix to accelerate BetKing’s casino growth via new partnership

EveryMatrix has secured a new boost to its casino operation after reaching an agreement with KingMakers, the Nigerian betting company behind the KingBet operator.

Targeting an enhancement of its icasino product, BetKIng will integrate EveryMatrix’s CasinoEngine to incorporate thousands of games into its offering. 

The firm will also utilise the Jackpot Engine and Bonus Engine for jackpot customization and reward and bonus management. This forms part of KingMakers’ strategy of turning its BetKing brand into a ‘multi-vertical, digital entertainment experience’.

Stian Enger, Head of CasinoEngine, EveryMatrix, said: “The sky’s the limit in terms of potential for BetKing and we’re very excited to go live and accelerate the brand’s casino growth in the months and years to come.

“The brand has leading sports betting market share and I’m confident that in a short space of time the same will be said for casino thanks to the power of CasinoEngine and its best-in-class acquisition and retention capabilities.”

The deal comes shortly after EveryMatrix announced its Q1 trading update, revealing continued progress for the firm across all fronts. Net revenue increased 69% year-on-year and 21% quarter-on-quarter to €23.5m.

In a boost to its casino operations, the company recently secured approval for its JackpotEngine from the Malta Gaming Authority, expanding its reach on the igaming-rich island.

EveryMatrix anticipates to build on significant opportunities in the Nigerian betting and gaming market. The Malta-based firm cited data from H2 Gambling Capital suggesting a gross win of €560m for 2023, with the onshore market expected to double in three years.

Lauren Holder, Head of Gaming at KingMakers, added: “From signing the deal six months ago to going live has been a very smooth process and it’s been a pleasure working with our partners at EveryMatrix.

“The Nigerian and wider iGaming African market is an area we believe has huge promise and, together with EveryMatrix’s leading productivity platform and the wide variety of flexible content options and revenue boosting functionality it offers, we believe the opportunities are endless.”