Metropolitan Gaming has hailed a “key milestone” in achieving its digital ambitions after going live with Aspire Global’s full suite of igaming solutions.
The NeoGames subsidiary is powering the UK operator’s new online casino with its proprietary solution, which comprises the group’s PAM, managed services and aggregation solution.
This progresses an alliance that was initially inked earlier in the year when the pair sealing a multi-year collaboration.
“Launching our new online offering is a key milestone for us, and the support of Aspire Global has been incredibly important,” stated Michael Silberling, CEO at Metropolitan Gaming.
“We have every faith that the delivery of its proprietary online solution will continue to bring fresh and engaging experiences as we evolve our business and focus on delivering a best-in-class online offering.”
As a result of the partnership, Metropolitan Gaming will monitor the operational relationships the brand has with its players, including the use of bespoke tools that will be deployed in a bid to gain greater efficiency.
Furthermore, through the group’s Pariplay casino aggregation solution, the operator will also deploy a range of igaming content, which will include a selection of titles from a range of global suppliers.
Metropolitan Gaming currently operates eight land-based casinos across the UK, including the Empire Casino in Leicester Square in London.
“There has never been a more appropriate time for land-based operators to diversify their offering and integrate a complete online experience for players,” added Antoine Bonello, MD at Aspire Global.
“We are thrilled to deliver our first-class products and solutions to Metropolitan Gaming, a prominent UK brand that has made its first steps into the online world.
“This is an exciting launch for us as we continue to showcase the strength of our product suite and assist brands in making an impact in the online space.”