7777 gaming elaborates on African ambitions amid Betville link-up


7777 gaming has launched its operations in a third new market during June amid an overarching ambition of deepening its presence across numerous globally regulated ecosystems, including ten countries in the African continent.

Following South American moves being made earlier in the month, this latest partnership has seen the igaming developer team-up with Betville Gaming, a provider of online and retail products and solutions to licensed operators throughout Africa.

Under the terms of the exclusive agreement, 7777 gaming has become established as a B2B provider in South Africa. Bitville also offers games throughout the rest of Africa.

“7777 gaming is among the most innovative and highly engaging B2B online casino providers that have recently entered the igaming scene,” said Andrew Von Hoesslin, CEO at Bitville Gaming.

“We believe that 7777 Gaming’s alternative and modern game concepts will be well-received by African players, and we look forward to our mutual success story on the market.”

Earlier in the month, 7777 gaming secured an integration with Offside Gaming that saw the online casino content developer launch its operations in Chile and Ecuador.

Furthermore, an additional became certified for Romania, bringing its total number to over 70, while certification was also received to supply games in the Georgian market for the first time.

Elena Shaterova, CCO at 7777 gaming, commented: “We are thrilled to announce our partnership with Bitville Gaming, which will allow us to enter the African market. 

“The company has been doing business in South Africa for many years and has a proven track record of success. We’re confident that their distribution capabilities will help us reach our goal of expanding into 10 other African countries within the year.

“We are confident that the partnership will bring many benefits to both sides, including an increase in our sales and brand recognition on the continent.”