EveryMatrix gains global uplift courtesy of Soft2Bet & DraftKings

EveryMatrix has entered into a pair of integration agreements that will swell the group’s availability among players after signing-up with Soft2Bet and DraftKings.

Firstly, this has seen the former gain the group’s SlotMatrix solution, which includes in-house content from the company’s Armadillo Studios entity as well as games from a number of exclusive partners.

These include the likes of JVL and Nocturne Studios, both of which provide exclusive content to brands and third-party providers via SlotMatrix integration.

“Working with Soft2Bet will enable us to expand our reach, ensuring more customers in important markets have access to the games we have to offer from both studios,” said Razvan Haiduc, CEO of Games at EveryMatrix.

Soft2BEt, which boasts MGA, SGA, DGA, and Irish licences, has developed and deployed over 60 successful websites with more than 8,500 casino games.

Daniel Mitton, Director of Gaming and Business Development at Soft2Bet, added: ”This partnership holds great importance because it will help Soft2Bet incorporate an excellent range of unique games onto our platform, elevating the quality of what we offer our partner operators and customers”.

Furthermore, the online casino software provider has also aligned with DraftKings, which has seen the operator go live with SlotMatrix across New Jersey.

In a partnership that accelerates EveryMatrix’s US ambitions, the pair also noted that further state launches are planned throughout the remainder of the year, pending regulatory approval.

“Integrating our content with market leaders DraftKings is a significant milestone for our US business and we’re delighted to be working with the team there,” noted Erik Nyman, President EveryMatrix Americas.

“We’re focused on partnering with the leading US operators providing them with our proven igaming content via SlotMatrix, which unlocks access to the world’s largest games library and game-changing promotional features. We are very excited about this strategic partnership and collaboration across North America”.