GiG expands LatAm presence with Boldt Group’s Bplay in Argentina

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Gaming Innovation Group has expanded its presence in Latin America through a partnership with Boldt Group in Argentina.

Through the deal, GiG’s platform is now powering Boldt Group’s Bplay in the country’s province of Mendoza, which is the gaming brand’s fifth Argentine province alongside Buenos Aires, Santa Fe, Entre Ríos and the city of Buenos Aires.

GiG’s platform is regulated in 30 markets across the globe, helping partners such as Bplay grow in their respective markets. The provider is expected to enter seven additional markets soon.

“Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products, but also improving user satisfaction,” commented José del Pino, Business Unit Manager of Grupo Boldt.

With this latest deal, the partnership between GiG and Boldt Group continues to grow, as the provider’s platform and sportsbook have helped the operator develop in Argentina.

Due to the strong connection between the pair, Bplay is expected to launch the provider’s sportsbook offering in Mendoza later this year during the third quarter. 

“Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams,” added David Bonnefous Saavedra, Commercial Director at GiG. 

“We’ve positioned ourselves to be able to support our partners growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations, but exceed them.

“It is this ability to offer a localised and personalised service to a tier one operator like Bplay, that we believe places GiG as a market leader in the B2B space.”

Earlier this year, GiG agreed to a partnership in the Latin American region with Joy Enterprise and its subsidiary brand