Kindred reports decrease in revenue share from harmful gambling

Image: Kindred Group

Kindred has reported a small decrease in revenue share from harmful gambling, with improvement effects after interventions rising as well.

The 32Red and Unibet operator provides data on revenue share from harmful gambling as part of its ‘Journey towards Zero’ social responsibility goal of reaching zero per cent of revenue generated from harmful gambling.

For the second quarter of 2023 (March 20 to June 17, 2023), Kindred has reported a share of gross winnings revenue from high-risk players of 3.1 per cent, a decrease compared to the previous quarter’s 3.3 per cent.

Q1 2023’s figure has been corrected from the previously reported three per cent as a miscalculation occurred across the quarter and during Q4 2022 (reported as 3.3 per cent, now 3.5 per cent). The company stated there was a “data handling error in connection to an update of the data reporting on self-excluded customers and has since been resolved”.

Improvement effects after interventions also rose during Q2, rising to 86.4 per cent compared to the previous quarter’s 83 per cent.

Nils Andén, Interim CEO of Kindred Group, commented: “Our ‘Journey towards Zero’ ambition is an important parameter for Kindred and our ability to contribute towards a fact-based dialogue on how to establish a more sustainable gambling industry.

“It also acts as a fundamental metric in Kindred’s internal efforts to improve our responsible gambling efforts. We have always been clear on that we will not achieve this ambition overnight.

“Collaboration across industry stakeholders remains a critical success factor, such as our collaboration with the Swedish treatment centre Spelfriheten where we address harmful gambling by combining our complementary expertise towards a common goal.”

Kindred’s Journey towards Zero began in February 2021 and the company has since provided share of revenue from harmful gambling data and improvement effect after interventions data quarterly.

Earlier this year, the company made a significant change in CEO, appointing Andén as interim CEO following the resignation of Henrik Tjärnström.

The operator is also reportedly still looking into the possibility of a merger or sale of its assets.