Pragmatic Play strengthens Betsson alliance via Betsafe in LatAm

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Pragmatic Play has rolled-out the latest strand of its global expansion strategy via the strengthening of an alliance with Betsson Group amid wider aspirations of achieving a further Latin American uplift.

This will see the operator integrate a Spanish-language version of the igaming supplier’s roulette title, as each company looks to achieve an uptick across the aforementioned region.

The offering will go live via Betsson’s Betsafe brand, with the extension maintaining an alliance that spans multiple brands and countries around the world. Earlier in the year, Pragmatic Play agreed to supply live casino content to Betsson’s Jalla Casino Swedish brand.

Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, noted: “Pragmatic Play’s live casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.   

“We’re confident our players will enjoy the immersive roulette experience and look forward to working closely together for the foreseeable future.”  

Pragmatic Play’s roulette features customisable live casino branding, which will permit Betson to adopt bespoke customisation and dedicated environments. The product intends to give operators full control over the game’s look and feel.  

Betsafe becomes the latest addition to the online casino content developer’s live network, with Pragmatic Play aiming to maintain growth momentum across “key markets” worldwide.

“A customised brand experience paired with a localised language for roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players,” commented Irina Cornides, Chief Operating Officer at Pragmatic Play.  

“Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded roulette with Betsafe as it expands into the region, giving even more players access to immersive live casino experiences that power up new possibilities of play.”