SunBet aiming to reach ‘the next level’ following Pariplay integration

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Pariplay has continued to target an array of global jurisdictions after setting its sights on achieving South African expansion alongside SunBet.

Following recent developments that span Sweden, the UK, New Jersey and Brazil as well as the wider Latin America region, this latest “key strategic partnership” will see the brand, which is owned by the casino and resort giant Sun International, gain an additional content uplift.

“Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we’re delighted to be able to leverage that into exceptional gaming experiences for our customers,” noted Simon Gregory, CEO at SunBet.

“From localised slots to world-class games, it’s a fantastic offering and we’re very excited to take our offering to the next level.”

Under the terms of the agreement, the African operator will integrate a gaming range from the NeoGames subsidiary’s proprietary Wizard Games online casino studio, in addition to third party content from the Fusion platform.

This currently counts more than 14,000 games from over 120 suppliers, as well as a suite of conversion and retention tools that aim to enhance player value. These include Fusion Tournaments, Raffle Rocket, and Spin that Wheel.

“Sun International is one of the most well-known casino brands in the African continent, offering incredible land-based as well as online play – through SunBet – for its customers,” commented Tsachi Maimon, President at NeoGames. 

“We’re delighted to partner with them to bring not only Fusion aggregation content but also home-grown Wizard Games products to further elevate their players’ array of choice on an interesting and fast-growing regulated market.”

Earlier in the month, NeoGames shareholders moved to support the proposed takeover from Aristocrat, voting in favour in the transaction’s first of two necessary votes. 

This came after the latter entered into a definitive combination agreement that will see the group acquire NeoGames for $29.50 per share, which represents a total value of approximately $1.2bn.