Inspired eyeing further Italian penetration alongside NetBet

Italy flag
Image: Shutterstock

Inspired Entertainment is hoping to take advantage of “a breadth of opportunities” presented by the Italian online gaming market after entering into an integration agreement alongside NetBet.

In what is billed as a “significant milestone” for each party, the former has further praised a “great move” amid a wider strategy of gaining deeper penetration into the country’s digital space.

Inspired has stressed that this latest partnership will accelerate an ambition of creating “a compelling gaming experience that caters to the preferences and expectations” of a wide array of the Italian online gambling market.

The operator has undertaken a string of commercial tie-ups in recent weeks, with Inspired following the likes of 7777 gaming, Wazdan, ESA Gaming, Spinomenal and Swintt.

“We are thrilled to join forces with Inspired and expand our online casino portfolio with their exceptional games,” said Claudia Georgevici, PR manager of NetBet Italy. 

“Our partnership with Inspired aligns perfectly with our commitment to offering our players an exceptional gaming experience that is both immersive and rewarding. 

“We are confident that the addition of these popular games will further enrich our players’ online casino journey.”

Under the terms of the agreement, NetBet players will be able to access numerous games from the Inspired portfolio, including the likes of Big Fishing Fortune, Gold Cash Free Spins and Reel LinKing.

Claire Osborne, Vice President of Interactive at Inspired, noted: “Italy is a growing market, with a breadth of opportunities for Inspired and this partnership marks a great move into further penetrating our presence in Italy. 

“We are committed to providing a thriving portfolio of high quality and graphic rich content to NetBet Italy’s players and look forward to building a successful partnership with them, over the coming months and years ahead.”

Earlier in the year, a first quarter breakdown saw Inspired praise “ongoing strength and resilience” across land-based operations in helping to deliver a nine per cent year-over-year revenue rise to $66m (2022: $60.6m).

With the group’s digital businesses also driving a robust performance through the period, Executive Chair Lorne Weil declared a “strong start” to 2023. The company will be looking to maintain this momentum upon publication of its Q2 report later this week.