Bragg plotting global gaming roll-out alongside Flutter’s PokerStars

Image: Ralf Liebhold/Shutterstock

Bragg Gaming Group is to gain crucial traction across numerous European and North American jurisdictions after rolling-up a commercial tie-up alongside Flutter Entertainment’s PokerStars brand.

The former noted that the global distribution agreement alongside such a “major strategic” partner is aligned “perfectly with our growth ambitions”.

This latest integration will see Bragg distribute its range of proprietary and third party online casino titles to PokerStars over the course of the coming months.

“We’re delighted to partner with PokerStars, one of the most well-known global tier-one operators and a key brand from Flutter, to deliver our content to their players on a worldwide basis,” commented Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group.

“Our high-performing games will deliver unique experiences for their players in the UK, Europe and North America and we are pleased to be in a position to benefit from their global reach.”

It is expected that the alliance will kick-off with a European focus, with the UK, Italy, Portugal, Spain, Denmark, Sweden and the Czech Republic among those targeted. This will be followed by the North America trio of New Jersey, Michigan and Pennsylvania.

The agreement will see the firm provide in-house studio titles, such as Fairy Dust and Mystery Mine from Atomic Slot Lab and Sea of Plenty from Indigo Magic. These will be complemented by content from the Powered by Bragg portfolio, including Devil’s Lock from Bluberi.

“This agreement dovetails with our strategy to seek out and work with major strategic partners and we believe working with PokerStars and Flutter aligns perfectly with our growth ambitions,” Falzon added. 

“We look forward to launching our exclusive proprietary and third-party content with PokerStars in an increasing number of markets over the coming months.”

This partnership strengthened Bragg’s ongoing long-standing relationship with Flutter, with an agreement alongside operator Adjarabet in Georgia the most recent addition.

More recent tie-ups have seen Bragg maintain a US-based roll-out alongside FanDuel into Michigan and Connecticut, with 888, via the William Hill, 888casino and Mr Green brands, continuing the company’s European expansion efforts.