Tornado Games has increased the promotion of its proprietary slot content after agreeing to join First Look Games’ platform, reaching a plethora of igaming affiliates.
As a result of this partnership, Tornado Games will host information for each of its slot titles on the platform, including game sheets, logos, images, videos and demo games, advertising the studio’s content to players, affiliates and operators.
Elliot Resnick, Managing Director of First Look Games, stated: “Tornado Games is a great addition to our growing roster of studio partners. When it comes to game promotion, there is no other platform that offers the tools and features developers need to engage players and operators while still ensuring security and compliance.
“Tornado has already made its mark on the industry with its games popular with players but by joining First Look Games it can turbocharge the promotion and marketing of its titles, taking it from rising star to power player.”
Affiliates with access to Tornado’s content via First Look can download information and assets about each slot title, using the software to create previews and reviews to further increase the promotion of the supplier’s content.
Using Cloudfare’s firewalls to ensure security and compliance, First Look Games will allow Tornado Games full control over its showcased slot library via a Studio Management Centre, giving control over what information is displayed for the games.
First Look Games uses 1account age verification for specific jurisdictions when providing partnered studios’ demo content, ensuring compliance with strictly regulated regions such as the UK.
Julia Weygandt, COO at Tornado Games, added: “We are incredibly excited to have joined First Look Games and to be able to use its platform and suite of tools and features to promote our growing portfolio of slots to players via affiliates.
“We see affiliates as a powerful marketing channel for our games, and with First Look Games we can engage affiliates directly and ensure they have the information and assets they need to create quality, accurate content for their readers.”
