Finlandia Casino rebrands as part of European expansion

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Finlandia Casino has rebranded to Winlandia as part of its expansion plans across the European continent.

The online casino has been entertaining Finnish players for the past decade, offering a portfolio of slots, table and live dealer games, as well as a variety of payment options, promotions and bonuses.

Following demand outside of Finland, the operator has rebranded to Winlandia and has aspirations to launch its offering in several European markets, including the UK, Sweden, Denmark and Norway, with future market targets of Canada and New Zealand as well.

Christoffer Grönlund, Head of Acquisitions & PR at Winlandia, stated: “We are so excited to have rebranded to Winlandia and to take our amazing casino experience to more markets such as the UK, Sweden, Norway and Denmark in the first phase. In the second phase, we will enter Canada and New Zealand.

“The team behind Winlandia is hugely passionate about online casino and delivering the absolute best experience to our players.”

Winlandia intends to tailor the player experience in each market, meeting specific customer needs with “a playful Nordic twist and the Finnish Sisu”.

The operator’s portfolio is soon to surpass 5,500 titles from all the major developers as well as up-and-coming providers.

Winlandia plans to apply for a licence in Finland when it can do so, enter other Nordic markets such as Norway and expand internationally in Canada and New Zealand.

Grönlund added: “We believe the only way to truly stand out is to excel across all areas and let data lead the way, from brand to bonuses, games to payments and of course customer service. Localisation, personalisation and conversion rate optimisation are also a must for each market.

“We have a very experienced team behind Winlandia with plus 15 years in igaming, and we know exactly how to deliver this and so much more to players in each market. We have some incredibly exciting plans in the works and look forward to more players than ever before being able to enjoy what Winlandia has to offer.”