SOFTSWISS has shown its support for the ‘Cleaning up the World’ global environmental initiative, participating in the campaign with several other companies in Poznań, Poland earlier this month.
Representatives from SOFTSWISS travelled to Poland on 16 September for the 30th edition of the campaign, working with around 130 companies to help transform a significant area in the Polish city into a cleaner and more eco-friendly environment.
Katsiaryna Shved, Event Manager of Employer Brand at SOFTSWISS, commented: “We truly embrace the power of positive change, recognising the profound impact that each person’s contribution holds. Together, we are making real and noticeable changes that we can see, touch, and feel.”
The ‘Cleaning up the World’ initiative aligns with SOFTSWISS’ social responsibility values. Along with environmental campaigns, the company also aids victims of natural disasters and military conflicts, supports individuals battling serious illnesses, champions social causes and fosters multicultural cooperation.
Last year, SOFTSWISS donated more than €1.7m to charities. In 2023, following the disasters in Turkey, the company made a $25,000 donation to purchase container houses for individuals who found themselves without shelter.
“A clearly defined mission and a robust values system are vital for sustainable development of any company,” added Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
“‘We care’ stands as a fundamental statement among SOFTSWISS’ core values, articulated through explicit principles such as ‘We see people’, ‘We embrace changes’, ‘We push for customer success’ and ‘We excel’.
“While cultivating both personal responsibility of our team members and social responsibility within the entire company, we take measurable steps including charitable contributions, active engagement in philanthropic initiatives, and participating in eco-friendly activities.
“The alignment of our employees around these shared values significantly enhances the quality of our output.”
