Light & Wonder looking to unlock Playzido’s potential in Michigan

Light & Wonder has unlocked the latest stage of its US-based igaming content strategy after the group’s Playzido subsidiary gained certification to enter Michigan.

The Michigan Gaming Control Board recently awarded the online casino content creator with a B2B supplier licence, opening the door for those across the state to access its range of titles.

This will permit Great Lake State licensed operators to access an additional igaming suite via the group’s remote gaming server platform, as well as what is billed as “access to many new studios never before live in the US”.

As a result of this latest licensing approval, the first set of games scheduled to go live with operators in Michigan through the platform’s first licence in the United States include Charlie’s Angels, Diamond Multiplier Respin and Blazing 777 2x3x5x.

This latest development comes as the group’s parent company aims to further strengthen its content delivery capabilities across North America.

Dana Jackel, Head of US Commercial at Light & Wonder iGaming, said: “This new licence for Playzido in Michigan is a significant moment for us in terms of creation and delivering content that truly appeals to players in the state.

“Playzido’s platform is rightly regarded as one of the industry’s strongest and has already enjoyed enormous success in Europe. 

“Everyone at Light & Wonder is ecstatic to harness the Playzido technology to bring next-level studios and games to our operator partners and players in Michigan to enjoy.”

Playzido officially joined the L&W stable in May 2022, which becomes one of a number of M&A manoeuvres made by the group in recent times.  

Further transactions have seen L&W secure an approximately $500m definitive agreement to acquire the remaining 17 per cent interest in SciPlay, which complements a range of further moves made in recent times. 

Additional previous purchases in recent memory include the likes of slot developer’s Lightning Box and ELK Studios, as well as live casino supplier Authentic Gaming and loyalty solutions provider House Advantage.

The business also offloaded its lottery division for $5bn to Brookfield Business Partners, with sports betting services provider OpenBet purchased by Endeavour in an $800m deal.