Goldenpark utilising GiG power to gain ground in the Ontario market

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Gaming Innovation Group has expanded an agreement alongside MGA Group’s Goldenpark to power the platform’s entry into the Ontario online gambling market.

The pair first aligned for the Spanish market in 2019, before this was extended to include Portugal in July of this year. This marks the first deal for the brand outside of the Iberian peninsula.

Looking to build on this established foothold, the online casino operator will look to utilise GiG tech to expand and deliver a strong localised and personalised customer experience.

“One of Goldenpark’s biggest challenges for 2024 is the launch of our Ontario operation” explained José Giacomelli, Consejero Delegado of MGA Online Division. 

“Ontario represents a vibrant and rapidly growing market, and we believe that together with GiG, Goldenpark will meet its goals. 

“This agreement signifies not just a geographical expansion, but also an evolution in how both companies envision the future, seize opportunities, and tackle challenges. 

“As always, our core commitment is to our customers and to delivering top-tier solutions, and we are confident that this partnership will allow us to further elevate that standard.”

The Malta headquartered GiG currently has five partners that are either live or in development in the Canadian province. The group has access to more than 30 regulated markets, with eight more said to be in the pipeline.

During Q1 (April 1 to June 30, 2023), iGaming Ontario reported total gaming revenue for the Canadian province came in at C$545m, up 3.6 per cent compared to FY2022-23 Q4’s $526m.

“The Ontario online market is a significantly strong one for GiG, and as a valued existing partner we’re delighted to be able to take Goldenpark into North America for the first time.” commented Marcel Elfersy, CCO of GiG.

“It’s a testament to the strength and flexibility of our offering, and the relationship we’ve built with Goldenpark that we are able to explore and grow new opportunities together.”