EveryMatrix’s casino aggregator SlotMatrix has agreed to a multistate content deal with operator betPARX.
Through the agreement, SlotMatrix’s library offering of over 22,500 games integrations from more than 300 studio partners will be made available to betPARX across New Jersey, Michigan, as well as Pennsylvania once the regulatory process has been cleared.
Other offerings that will come from the collaboration include cross-product bonusing and gamification tools including free spins and tournaments proven to increase reactivation, acquisition and retention.
“betPARX continuously seeks to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players,” commented Gil Bushkin, Senior Director of Interactive Marketing at betPARX.
“EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”
The new deal builds upon a pre-existing partnership between EveryMatrix and betPARX that was agreed upon in March.
Through that collaboration, EveryMatrix has distributed content from its Spearhead Studios and Armadillo Studios via a seamless integration with the CasinoEngine igaming integration platform, which also features SlotMatrix.
Securing deals with several leading US operators via SlotMatrix, EveryMatrix has licences in Connecticut, New Jersey, Michigan, West Virginia and Ontario in Canada, with the regulatory process underway in Pennsylvania.
Erik Nyman, President of EveryMatrix Americas, added: “I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading igaming suppliers.
“Once live, EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US igaming to date.
“As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”
