VaideBet, a Brazilian sports betting and online casino operator, has reached a record-breaking sponsorship deal with São Paulo-based football side Corinthians.
Through the partnership, the online operator has become the team’s main shirt sponsor in exchange for R$370m across three years, with R$120m per season and an additional R$10m for VaideBet to appear on the goalkeeper’s gloves.
The collaboration signals one of the most lucrative sponsorship deals in the history of Brazilian football.
Celebrating the record deal, Corinthians President, Augusto Melo, commented: “We always insist that Corinthians has the biggest brand in South American football and one of the biggest in the world. That’s why I insist: no one can think small in this club.
“Little by little we will regain credibility, prominence and we will return Corinthians to Corinthians. We are starting 2024 with big announcements and VaideBet will undoubtedly be one of our most accomplished major partners.”
VaideBet branding will appear on the clothing of the men’s, women’s, futsal and basketball teams.The move comes shortly after Brazil took a crucial step forward in the legislation of its online betting and casino market as President Lula signed Bill PL3626/23 into federal law.