RAW iGaming has celebrated its Ontarian debut after offering its complete catalogue of online casino titles and proprietary mechanics to BetMGM.
Hailing the move as a ‘big step forward’, RAW iGaming will integrate a host of content into BetMGM’s online casino lobby in the Canadian province, adding to the over 3,600 titles currently offered by the operator across North America.
Tom Wood, CEO of RAW iGaming, stated: “This deal proves that paying attention to what players want really helps a market entry. We know that the more attractive our content is, the better we are, and we’re excited to see the results. Our thanks to BetMGM for supporting us and our innovations.”
Within RAW iGaming’s content offering, BetMGM’s Ontario-based players will gain access to games that utilise the studio’s range of in-house developed mechanics, such as SuperSlice, Supertracks, SuperSymbols, Dynamic Ways and SuperStretch.
The operator will also benefit from games using the supplier’s proprietary AI-supported VIBE gamification feature, said to allow in-game characters and symbols ‘more autonomy in what, where and when they interact with players’.
Oliver Bartlett, BetMGM’s Vice President of Gaming Product & Content, added: “BetMGM welcomes RAW iGaming to Ontario and expects its entertaining titles to be a great compliment to our award-winning online casino.”
Forming this alliance with BetMGM sees RAW iGaming make its first move in Ontario’s igaming sector after gaining a provisional licence to operate in the province towards the end of last year.
Meanwhile, the studio recently enhanced the visibility of its proprietary igaming content by partnering with sportsbook and online casino platform provider Digitain.
