FashionTV Gaming Group has linked with Playtech to launch a live casino game titled FashionTV Mega Party.
It continues a longstanding collaboration between the two firms, producing what has been described as the “first-ever operator-branded” live gameshow title, combining FashionTV’s creativity with the product and engineering excellence of Playtech’s Live Dealer division.
Outlining the importance of branded content, the group emphasised it is in ‘high demand’, with FashionTV being described as ‘one of the most recognised and popular brands in the world’.
The deal means that operators powered by Playtech can now add this game to their live casino lobbies and leverage the reach of the FashionTV name, while also providing their players with the gameshow experience.
The title also features a fortune wheel with three unique mini-games including the Lucky DJ, Dance Floor and Laser Show.
Tapping into big win potential and engagement, those who hit the max multiplier will trigger a 1,000x jackpot party, in inimitable FashionTV form.
