7777 gaming reaches ‘broader audience’ in SoftGamings deal

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7777 gaming is hoping to enhance the visibility of its in-house slot content after forming an aggregation alliance with SoftGamings

Through the deal, SoftGamings’ network of affiliate operators will gain access to 7777 gaming’s roster of slot content, adding over 140 of the studio’s titles to its aggregation platform. 

Elena Shaterova, Chief Commercial Officer at 7777 gaming, commented: “We are excited to partner with SoftGamings and bring our cutting-edge casino games to a broader audience. 

“This collaboration aligns perfectly with our mission to provide players worldwide with top-notch gaming experiences. SoftGamings’ reputation for excellence in the industry makes them an ideal partner, and we look forward to a mutually successful journey.”

Now, within the studio’s content offering, SoftGamings’ operator partners will be able to offer their players 7777 gaming slot releases such as King Cash 10 and Pearl of Egypt Kingdom

Anna Kiselova, Head of Partnership at SoftGamings, added: “We are delighted to welcome 7777 gaming to our esteemed list of partners. Their commitment to innovation and quality aligns seamlessly with our vision. 

“The addition of their games to our platform enhances our ability to provide clients with a comprehensive and world-class gaming experience. We look forward to a successful partnership that brings excitement to players and value to our clients.”

7777 gaming recently targeted expansion in the Eastern European igaming market, having agreed to a content partnership with the Ukranian National Lottery