PlayStar Casino has confirmed ambitions for diversification of its offerings through a partnership with a social media sports marketing company.
The New Jersey-based operator revealed that it will launch a new show, Casino Stream, in partnership with SGG Media.
The show marks PlayStar’s first foray into live streaming media and will see the firm broadcast weekly via live streaming service Twitch.
The show will feature a trio of New Jersey-based streamers who will play a myriad of casino games that are available on PlayStar’s platform, including slots. The show will be fully branded by PlayStar and will have its streamers play with a budget provided by the operator.
PlayStar CEO Jon Bowden said in a statement: “PlayStar Casino is excited to partner with SGG Media in allowing New Jersey casino enthusiasts to watch and play our online slots and games.
“We provide the excitement of live, legal, casino games to be played online by New Jersey residents while a large viewership can view the action in real-time.”
PlayStar will be leveraging SGG Media’s experience with streaming legal gambling. In October 2023, the marketing company launched its own gambling show.
“Our Casino Stream show is focused on being completely compliant with all state gambling laws,” said SGG Media CEO Troy Paul. “PlayStar is a licensed New Jersey Casino, and we will only allow verified adult gamblers located in New Jersey to play.”
